Brands4Friends selects Radial for European Fulfilment Services | Radial

Brands4Friends selects Radial for European Fulfilment Services

Press Room

February 18, 2015

  • Private Sale retailer selects Radial as new German market fulfilment partner
  • Move to new fulfilment centre located in the Halle district north of Leipzig scheduled for mid-2015
  • Faster order processing and leading cut-off times

Berlin, DE. Feb 18, 2015 – 

Radial, today announced that Brands4Friends, Germany’s leading online shopping club has selected eBay Enterprise to handle fulfilment services from its new European warehouse, currently being developed in the Halle district north of Leipzig. Brands4Friends will be the first customer to take advantage of the new site’s leading fulfilment and shipping services upon completion in the second half of 2015.

Radial will manage the complete logistics process, including fulfilment of customer orders and returns management for Brands4Friends. The new logistics centre will offer brands and retailers the latest in fulfilment technologies along with best-in-class, highly flexible, and scalable solutions. Brands4Friends and Radial have jointly developed key processes to drive efficiencies for the Brands4Friends fashion/apparel model. Brands4Friends expects to benefit from improved logistics efficiencies, faster processing, optimised cut-off times, and faster delivery for its more than six million registered members.

“We continuously look to invest in service improvements for our members, with customer satisfaction remaining our number one priority. For Brands4Friends the move to the new fulfilment centre represents an important milestone. With the logistics expertise and forward-thinking solutions that Radial offer us, we are well positioned for the future” said Stefan Wenzel, CEO of Brands4Friends.

Tobias Hartmann, President at Radial, said “We are pleased that the leading online shopping club in Germany, Brands4Friends, has chosen Radial to handle its fulfilment operations. Consumer s’ expectations for both quality and speed of online delivery are constantly increasing. We will be able to make a significant contribution in delivering the satisfaction that Brands4Friends loyal customers demand”.


About Brands4Friends is Germany's leading online shopping club, with over 6 million registered members with an average age of 38 years. sells high-quality apparel items from renowned fashion and lifestyle brands at heavily discounted prices, available exclusively to club members. Offering daily limited special offers from more than 1,500 manufacturers, including current collections, overstocks, previous-season goods and special collections. went online in September 2007 and employs around 200 employees from its state of the art Berlin office. Operated by Private Sale GmbH and owned by eBay Inc. (NASDAQ;EBAY). For more information, see

About Radial

Radial is the leader in commerce technology and operations, enabling brands and retailers to profitably exceed retail customer expectations. Radial’s technical, powerful omnichannel solutions connect supply and demand through efficient fulfilment and shipping options, intelligent fraud, payments, and tax systems and personalised customer care services.

Hundreds of retailers and brands confidently partner with Radial to simplify their post-click commerce and improve their customer experiences. Radial brings flexibility and scalability to their supply chains and optimizes how, when and where orders go from desire to delivery.

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